Hob Nob

Hob Nob is an exciting wine brand and lifestyle concept, backed by one of the largest and most innovative wineries in the world. Personifying a “social-style” that appeals to today’s young adult society, the range was developed following extensive qualitative and quantitative consumer research.

The name implies a coming together for social purposes, while the label and packaging communicate an approachable style of easy to understand single varietal wines: Pinot Noir, Cabernet Sauvignon, Wicked Red, Shiraz, Merlot, Chardonnay. Through its cool, clean and stylistic bottle design, HobNob will resonate with these next generation style-conscious consumers.

This new concept expresses quality, with surprising approachable, inspirational, contemporary, and casual sophistication. These next generation consumers strive to create social-group environments and will choose Hob Nob to be at the center of it all!